The cost of a website in South Africa and every where in the world varies. What is the cost of housing? This depends on your requirements. You might be looking for just a small apartment, a townhouse or mansion. The price of a website also depends on your requirements and smart (simple, measurably, actionable, realistic, timely) goals.
Building a website takes time and skill, just like a house. More importantly, your time. This means that you are not earning money for those hours and your attention becomes divided whilst you spend time on developing a website. Paying a Web Designer to do it for you means you can focus on your business and leave the website design to a professional.
I will build you a professional website in a fraction of the time. This website will help you promote your business and increase the confidence of your website visitors in your brand. If you visited a store in the mall that looked messy and painful to the eye, your first (and lasting) impression is that the store is probably no good.
Every website is unique. This means different requirements and different amounts of time to build each website. There are also many different avenues to achieve your website goals. Thus you also have different programming languages and platforms all which come with their own pros and cons.
If your website fails because it is built on personal taste instead of buyer personas and data, as well with no knowledge of User Experience or flow, effective content writing, lead generation and marketing automation, or fundamental SEO, you’ll end up spending more to have it redesigned later by a professional. That is if you are not already out of business.
Many people highly underestimate a website as an online marketing tool and it’s value as a long term investment. It is therefore very important to have a well built professional website. You should get the best website that you can afford. Again, it’s all in your goals and your budget. The old adage you get what you pay for is still true.
It comes down to how much is your time worth. It is absolutely possible to hire someone to set up a respectable small business website for under R5 000. Having an online presence is just one small part.